Experience
eBay Inc., San Jose-CA
Integrated Marketing Manager
www.ebay.com
February 2014- Present
Magellan GPS, Santa Clara-CA
Social Media Specialist
www.magellangps.com
September 2012- February 2014
HEASLEY&PARTNERS, Phoenix-AZ
Communications Specialist
www.heasleyandpartners.com
2011- 2012
JanSport, Phoenix-AZ
Marketing Coordinator Internship
www.jansport.com
2010- 2011
Primavera Online High School, Phoenix-AZ
Social Media & Public Relations Internship
http://www.GotHighSchool.com
June 2010- December 2010
Arizona Book Publishing Association, Phoenix,-AZ
Public Relations Specialist Internship
http://www.azbookpub.com
January 2010-August 2010
Integrated Marketing Manager
www.ebay.com
February 2014- Present
- Implement end-to-end integrated marketing campaigns across all marketing channels including Email Marketing, Onsite Marketing, Internet Marketing, PR, Social, and Mobile.
- Track progress across all cross-functional team members to ensure on-time delivery of campaign elements.
- Lead campaign post-mortem analysis to evaluate results and changes for future campaigns, ensuring coordination and communication on insights across cross-functional teams.
Magellan GPS, Santa Clara-CA
Social Media Specialist
www.magellangps.com
September 2012- February 2014
- Developed and implemented the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services.
- Directed creative imagery and messaging for social media campaigns and day-to-day activities. Duties included online advocacy, writing editorial content, community-outreach efforts, promotions, and working with channel partners.
- Executed first social media advertising campaign for a product launch and achieved nearly 75 Million impressions, 200% increase in social followers, and established partner relationships.
- Managed brand presence across various social networks and platforms including Facebook, Twitter, YouTube, Pinterest, posting on relevant blogs, and seeding content into social applications as needed.
- Monitored effective benchmarks for measuring the impact of social media programs, and analyzed, reviewed, and reported on effectiveness of campaigns in an effort to maximize results.
HEASLEY&PARTNERS, Phoenix-AZ
Communications Specialist
www.heasleyandpartners.com
2011- 2012
- Assisted in development of new brand positioning, creative, tactics, and systems in relation to new brand launches for individuals and companies.
- Created and maintained social media strategies to build relationships, promote products and increase ROI through blogging, social networking and online marketing for all internal and client media plans.
- Created an extensive training manual and was a lead trainer for instructing a group on detailed aspects of various computer programs.
- Supported planning and on-site management of events and conferences for large corporate clients.
JanSport, Phoenix-AZ
Marketing Coordinator Internship
www.jansport.com
2010- 2011
- Planned, executed and promoted creative events & promotions such as a Fashion Show, Charity Event, Student Pep Rally and a Welcome Back Luau.
- Aligned and integrated JanSport with the campus community and culture through social media and marketing tactics.
- Expanded perception of the brand and created awareness of products through partnerships with other organizations and gained local sponsorships.
Primavera Online High School, Phoenix-AZ
Social Media & Public Relations Internship
http://www.GotHighSchool.com
June 2010- December 2010
- Planned a semi-annual graduation ceremony and monthly student events.
- Managed internal & external social media networks including Facebook, Twitter, and YouTube. Quadrupled social media following and engagement in 6 months.
- Wrote press releases and maintained media relations for newly opened online public schools.
Arizona Book Publishing Association, Phoenix,-AZ
Public Relations Specialist Internship
http://www.azbookpub.com
January 2010-August 2010
- Managed social media networks to keep association members updated on events and created a positive online community.
- Developed and presented a public relations plan to increase association membership.
- Wrote press releases and worked with local media to gain press influence.
- Learned the basics of self publishing and the printing industry.
Education
Arizona State University, Walter Cronkite School
BA in Journalism and Mass Communications with emphasis in Journalism, Digital Media and Public Relations
Minor in Sociology
Walter Cronkite Dean's List
GPA: 3.54, Cum Laude
BA in Journalism and Mass Communications with emphasis in Journalism, Digital Media and Public Relations
Minor in Sociology
Walter Cronkite Dean's List
GPA: 3.54, Cum Laude
Skills
- Professional journalistic and public relations writing and editing
- Corporate Blogging
- Media Relations
- Social media strategy and management
- Google Adwords, Google Analytics, Digital Marketing
- Photoshop, Video Editing, and basic HTML
- Social Advertising Campaigns
Activities
- Study Abroad to China: Business Journalism Perspective class through the Walter Cronkite School. I studied at Tsinghua University and Fudan University and studied trade policies, monetary goals and significant differences of opinion between the U.S. and China.
- PRSA (Public Relations Society of America)
- Gamma Phi Beta Sorority Alumnae Member
- Certified Advanced Scuba Diver